The latest market trend show that the beauty industry remained stable growth, online commerce, especially social media consumption developed rapidly. In a segment market, gen Z, male and “Xiachen” (a popular term meaning that brands’ marketing efforts are adapting to sink or move down into lower tier markets) markets beauty consumption potential is enormous, many international beauty groups invest huge resources into marketing campaign. Branding design and display become the industry’s booster. More and more beauty companies are winning by their might but also appearance presentation.